One week prior to kick off, Slingshot briefed Crackerjack to create a fun and interactive activation at the Auckland First XV Rugby Final, to drive sales for their latest internet promotion.
The venue was Eden Park, with stringent Health & Safety and access control requirements.
The promotion required an online communication too.
A fun Photo Booth activity was created that appealed to the target audience and at the same time quick and simple to deliver the experience.
The online component included linked photos to the Slingshot Facebook page in real time, allowing for tagging and sharing of photos on Facebook.
Branded marquees, promotional banners, apparel, flyers and giveaways ensured a high level of engagement and awareness of the promotional offer.